Meet the Founder
Rabbia Sarfraz is the founder and designer behind Riwayat. She holds a design degree from the UK and brings that training home to Lahore, where every Riwayat collection begins on her sketchpad.
She started Riwayat on 10 February 2020 with one simple idea: the way a woman dresses tells her story before she ever speaks. Every collection since then has been built around that idea.
Made in Lahore
Our whole setup is in Lahore. Rabbia designs each piece, and our clothing is cut, stitched and finished in our own Lahore studio by our tailors, cutters and artisans.
Some pieces take weeks of hand-embroidery — zardozi, gota and fine thread work. Others are cut in soft chiffon, silk or lawn, made to move and breathe. Nothing goes into the collection until it meets Rabbia's standard.
What We Make
- Bridal wear — barat, mehndi and walima outfits
- Party wear — pishwas, anarkali and formal suits for Eid and weddings
- Abayas and kaftans — modest, flowing and easy to wear
- Everyday dresses — lawn, cotton and co-ord sets for daily wear
- Jewelry and bags — chosen to complete the look
Who We Serve
The bride planning her wedding. The mother choosing her daughter's mehndi outfit. The working woman buying her first investment piece. The woman abroad who wants Pakistani style that travels well. And every woman who simply wants to feel beautiful in her own skin.
Our Promise
Quality over speed. Stories over trends. We are honest about what each piece is, what it is made of, and how long it takes to be ready — every product page shows its ready time.
"Some pieces are bought. The right ones are chosen."
— Rabbia Sarfraz, Founder & Designer
Get in Touch
Riwayat by Rabbia · DHA Main Boulevard, Lahore, Pakistan
WhatsApp: +92 333 4407906 · Email: support@riwayat.live