For Pieces That Last
Care, with
intention.
The way you care for a piece tells the difference between five years and fifty.
Three Universal Rules
- 1. Less washing, more airing. Most clothes don't need to be washed after every wear. Hang them in fresh air for a few hours instead.
- 2. Address stains immediately. The longer a stain sits, the harder it is to remove.
- 3. Store properly. Heat, light, and moisture are the enemies of fabric.
Embroidered & Embellished Pieces
For pieces with zardozi, dabka, sequins, beads, or hand embroidery.
Do
- Dry clean only
- Store on padded hangers
- Cover with a muslin cloth
- Keep in a cool, dry place
Don't
- Machine wash, ever
- Iron directly on embroidery
- Spray perfume on the fabric
- Store in plastic bags long-term
Silk, Chiffon & Organza
Delicate fabrics need delicate handling.
Do
- Dry clean for best results
- If hand-washing: cold water, mild detergent
- Iron on lowest heat, inside out
- Use a pressing cloth for protection
- Hang to dry away from direct sun
Don't
- Wring or twist when wet
- Use bleach or harsh detergents
- Tumble dry
- Hang in direct sunlight
Lawn, Cotton & Daily Wear
Easier care, but still deserving of attention.
Do
- Machine wash on gentle cycle
- Wash similar colors together
- Use cold water for printed pieces
- Iron while slightly damp
Don't
- Wash with rough fabrics like jeans
- Use chlorine bleach
- Tumble dry on high heat
- Hang printed pieces in strong sunlight
Velvet
A fabric that demands respect — but rewards it.
Do
- Dry clean only
- Steam to remove wrinkles (don't iron)
- Brush gently with a velvet brush
- Hang on padded hangers
Don't
- Iron directly (it will crush the pile)
- Wash at home
- Sit on it for hours (creates pressure marks)
- Fold for long-term storage
Jewelry
Even gold tarnishes if neglected.
Do
- Store separately in soft pouches
- Wipe with a soft cloth after wear
- Keep in a dry place
- Apply perfume before putting on jewelry
- Remove before showering or swimming
Don't
- Wear in chlorinated pools or salt water
- Use harsh chemical cleaners
- Store with other jewelry (avoid scratches)
- Wear during workouts (sweat tarnishes metal)
Bags & Clutches
Do
- Stuff with tissue paper when storing
- Store in a dust bag
- Keep away from heat and sunlight
- Wipe leather with a soft cloth
Don't
- Overstuff (distorts the shape)
- Place on the floor in public spaces
- Expose to rain (leather and embellished pieces)
- Store in plastic bags (causes mildew)
Long-Term Storage
For pieces you wear seasonally
Bridal & Heavy Pieces
- Wrap in muslin cloth (never plastic)
- Store flat, not folded
- Add lavender sachets to repel moths
- Check every 6 months
Daily Wear
- Hang or fold neatly
- Use cedar blocks in closets
- Air your closet weekly
- Rotate seasonal pieces
Quick Stain Reference
| Stain | First Aid |
|---|---|
| Oil/grease | Sprinkle talcum powder, leave 15 mins, brush off, then dry clean |
| Lipstick | Blot with damp cloth, do not rub. Take to dry cleaner same day |
| Wine | Blot immediately with cold water. Salt absorbs the rest |
| Tea/coffee | Cold water rinse from back of fabric. Don't use hot water |
| Sweat marks | Mix baking soda with water, apply paste, leave 30 mins, rinse |
| Ink | Take to dry cleaner immediately. Do not attempt at home |
Need Help?
Stain you can't tackle? Damage that needs care?
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